Degrees Available

Bachelor of Science

Program Highlights

A Bachelor of Science in Marketing from UIC Business prepares students for careers in advertising and communications, marketing research, product management, and sales leadership. Our students learn the fundamental principles involved in selling a service, promoting a product or building a brand. In classes led by research faculty, you’ll experience firsthand the new insights in the industry and the business trends that keep marketing majors in high demand in the industry.

Concentrations Available

  • Data-driven marketing
  • Innovation and design thinking
  • Digital marketing and promotions
  • Retail and services marketing
  • Sales leadership

Qualifying applicants

Some programs are open to certain applicants. Prospective students in the following groups can apply for admission to this program:

  • First-year 
  • Transfer 
  • International
  • Readmission